Novo Fogo expands its cachaça to Europe with distribution deals

first_imgNovo Fogo expands its cachaça to Europe with distribution dealsPosted By: News Deskon: June 30, 2017In: Alcohol, Beverage, Distribution, IndustriesPrintEmail Brazilian cachaça producer Novo Fogo has secured distribution of its spirits to Sweden, Denmark, Norway, France and the Netherlands.The company produces USDA-certified cachaça at a distillery and sugarcane plantation in the largest protected area of the Amazon Rainforest.Novo Fogo said it distils fresh sugarcane juice into cachaça, Brazil’s national spirit, using methods that prioritise environmental and human sustainability in its production.As part of its distribution deals, the brand has partnered with the following importers: Left Hand Spirits in France, Bart’s Bottles in the Netherlands, and Barkonsult in Scandinavia.Novo Fogo’s founder and CEO, Dragos Axinte, kicked off the brand in Europe with a five-city tour to carry out educational seminars with industry professionals at bars in Stockholm, Copenhagen, Oslo, Amsterdam, and Paris.“We are delighted to share the joys of organic and barrel-aged cachaça with bartenders and cocktail imbibers in Europe,” he said.“The cachaça category is well-recognised on the continent, and alongside our terrific distribution partners we look forward to expanding the role that artisanal cachaça plays.“Personally, I’m looking forward to sharing our background of conscientious farming and distillation with our new European audiences; the Old World has already raised the bar in sustainable sourcing and consumption, so I know that our story of doing well by doing right will be well received.”Novo Fogo plans to launch distribution in other European countries later in 2017.Share with your network: Tags: AlcoholbeverageBrazilCachaçadistributionNovo Fogolast_img read more

Beam Suntory releases a new limitededition Irish whiskey

first_imgBeam Suntory releases a new limited-edition Irish whiskeyPosted By: News Deskon: March 01, 2018In: Alcohol, Beverage, Business, Industries, New productsPrintEmailBeam Suntory’s The Tyrconnell brand has released a new limited-edition 46% ABV Irish whiskey, which will be available from selected retailers in the US.The Tyrconnell 15-Year-Old Madeira Cask Finish Single Malt Irish Whiskey will have a suggested retail price of $100 for a 750ml bottle, and the drink is only available in limited quantities due to its age and unique finish.Only two ingredients have been used to make the whiskey – Irish barley and spring water, and the drink has been double distilled to create a delicate flavour.The brand says the 15-year ageing process and the Madeira cask finish provides the drink with vanilla aromas, a hint of banana bread and subtle traces of hazelnut.John Cashman, Tyrconnell global brand ambassador for Irish whiskey at Beam Suntory said: “We knew we had discovered something special when we first began experimenting with finishing The Tyrconnell in Madeira casks.“Because we are in the fortunate position of being one of the oldest Irish whiskey-producing companies, we have the patience to wait 15 long years to present something truly remarkable.“The 15-year-old Tyrconnell finished in Madeira casks is a beautifully rich and spicy spirit, one that I like to enjoy neat or over a few cubes.”Share with your network: Tags: Beam SuntoryThe TyrconnellUSwhiskylast_img read more

Cawston Press raises £1m as it hopes to boost growth abroad

first_imgCawston Press raises £1m as it hopes to boost growth abroadPosted By: News Deskon: May 30, 2018In: Beverage, Industries, Soft drinksPrintEmailBritish soft drinks brand Cawston Press has secured £1 million in an equity fundraising round as it aims to increase its sales internationally.The total has been reached through existing shareholders, members of the Cawston Press team from the UK, Australia and USA, as well as a select number of private investors in the food and drink industry. Cawston Press said that the funding comes at “a critical moment” for the brand, following the recent introduction of its no-added-sugar sparkling range  in the UK, in response to the country’s sugar tax.In 2017 the brand first launched into the US natural and speciality food channels and is now supporting this market with a bigger local team and new marketing programmes. Later this year, the brand’s sparkling drinks will be introduced in France.Cawston Press’s products are currently sold in 20 countries.The Cawston Press range consists of three lines: pressed juices, sparkling drinks and fruit waters.Steve Kearns, managing director of Cawston Press, said: “Our team is made up of people who want to make better quality soft drinks the norm not the niche.“When we initially considered undertaking a full external fundraising round, we quickly realised that there was sufficient appetite from within our own ‘Cawston crowd’ of founder shareholders, the management team and close industry contacts to raise the necessary money ourselves.“We are delighted that many of the wider team have chosen to participate and now become shareholders in the business.” Cawston Press said its business has doubled in size in the last three years and its products are sold in 20 countries.Share with your network: Tags: Cawston PressUKlast_img read more

Ben Carson accused of witchhunt by senior member of his department

first_imgBen Carson Support The Guardian Share on Messenger This article is more than 1 year old Share on WhatsApp Jamiles Lartey and Jon Swaine Share on Facebook news Ben Carson cancels order for $31,000 dining set amid ethics controversy Share on Twitter Reuse this content Shares188188 Since you’re here… Share on Pinterest … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. An official says Ben Carson helped foster a climate of fear.Photograph: Steve Marcus/Reuters Share on Facebook Raffi Williams, a spokesman for Hud, said: “Mr Smallwood’s email is under review.”Smallwood accused Carson of smearing Foster as a liar by suggesting in a tweet that her allegation was unsubstantiated. In a Facebook post on Monday, Carson further complained without evidence that he had been the victim of “character attacks”.“A week has gone by and it is now very clear that Helen Foster was not lying about the furniture purchases,” said Smallwood.After Foster’s complaint was made public, it emerged that Hud had ordered a $31,000 dining set for Carson’s office. Hud claimed the set was not subject to the $5,000 limit Foster said she sought to uphold, because it was for the benefit of all staff. Carson later asked for the furniture order to be scrapped.Smallwood asked Carson to make a public apology to Foster and to note “that all employees at Hud should feel free to follow the law, ask when they are unsure, and not fear retribution”.The email on Tuesday, which was copied to several of Carson’s top deputies, alleged that Hud would probably be unable to comply with the House oversight committee’s request for all emails relating to Foster’s demotion “because there has been a concerted effort to stop email traffic regarding these matters”.Williams, the Hud spokesman, denied there had been any halt to emails on the topic and said: “The House oversight committee will receive a complete response to their query.”Smallwood also lent support to a separate allegation by Foster that politically sensitive requests made to the department under the Freedom of Information Act (Foia) were handled unusually.Foster said that despite overseeing Foia requests for the department, she was sidelined when a pair of requests were made for emails including discussions of Donald Trump. She said she was told by a department lawyer that this was because she was perceived to be a Democrat.Smallwood told Carson that “undue influence was placed on Helen, and myself to process FOIA request of a political nature in a fashion different from the normal process”.Smallwood accused Carson and senior Hud managers of reprisals against not only Foster for blowing the whistle on the furniture spending, but also of letting important business go uncompleted due to the interdepartmental feud.center_img US politics Ben Carson Share on Twitter Tue 6 Mar 2018 16.14 EST A second senior official in the Department of Housing and Urban Development has publicly criticised the secretary, Ben Carson, accusing him of leading a “witch-hunt” against some career bureaucrats in the department.Marcus Smallwood told Carson in an email on Tuesday that Hud’s civil servants were working in fear after the demotion of his colleague Helen Foster and Carson’s rejection of her claims.The Guardian revealed last week that Foster had alleged to a federal watchdog that she was reassigned to a lesser role in part because she refused to break a legal spending limit on the redecoration of Carson’s office in Washington. Her demotion is now being examined by the Republican-controlled House oversight committee.“Helen Foster is not the only person at Hud that has been persecuted in this witch-hunt under your watch,” Smallwood, Hud’s director of records management, wrote in the email, which he shared with the Guardian. “She is the only person who has been brave enough to stand on principle and put her career, reputation, and livelihood on the line. The rest of us have operated in fear.” Share via Email Housing First published on Tue 6 Mar 2018 14.53 EST Topics Read more This article is more than 1 year old Share on LinkedIn Ben Carson accused of ‘witch-hunt’ by senior member of his department Criticism comes after a week of controversy over Carson’s department spending on expensive office furniture Share via Email Trump administrationlast_img read more

Paprika Recipe Manager

first_imgHealth and proper nutrition are important for everyone – whether or not a person has a disability. However, planning, organizing, and shopping for the food that make us the healthiest can be a challenge for people with some disabilities. Intellectual challenges may make it difficult to understand which recipes are most healthy and which groceries need to be purchased to make those dishes. Physical challenges might make grocery shopping difficult or even impossible. Communication challenges might make articulating meal plans and grocery lists difficult for caregivers.Paprika Recipe ManagerThe Paprika Recipe Manager is an electronic meal planner, recipe index and grocery list management system that works on nearly every modern computer and mobile platform (iPhone, iPad, Mac, Windows, Android, Kindle Fire, and Nook Color). It allows the user to research recipes independently or work with a caregiver or healthcare provider to identify recipes that fit within the required dietary plan.  Once recipes are selected, categorized, and even favorited within the Paprika computer application, they can be copied onto a calendar of meal plans, and used to generate a shopping list that is readily available on the mobile device of the user, or even shared with a caregiver or family member who might be assisting with grocery shopping.Collecting recipes:The Paprika system includes a built-in browser that easily lets the user search recipes on popular recipe sites such as:, AllRecipes,, Pinterest,, New York Times, Pioneer Woman, Washington Post, and more. In fact, although some recipes can be imported into the Paprika system with a single click, any recipe can be added manually by the user. This allows the user to integrate family favorites as well as healthy choices from anywhere on the Internet. Once recipes are integrated into Paprika, they can be categorized into Breakfast, Lunch, Dinner, Snacks, Vegetarian, Healthy, or any other category that helps the user to better select recipes for their meal plan.Meal Planning:Paprika includes a meal planning calendar that allows the user to simply drag recipes from the recipe collection onto any day of the week. This allows the user to better include various dietary choices and to plan around events such as meals that need to be portable, dinner guests, meals for special occasions, or simply the optimal utilization of left-overs following larger meals. The meal planner includes the recipes along with imported photos of the food to help the user better visualize what the menu might look like for a particular meal. Recipes included in a meal plan can be exported into a grocery shopping list that is available on the mobile platform, arranged by the aisles in the store.Grocery Shopping:Whether or not you use the recipe index and meal planning functions of Paprika, the Paprika app makes a great shared grocery shopping list. Items can be added to the grocery shopping list by the primary user or by family members. In fact, the primary user can share the Paprika login credentials with anyone who might be involved in meal planning and grocery shopping tasks. As groceries are purchased, the person doing the grocery shopping can check items off. The Paprika cloud service almost instantly updates the lists on all connected devices which allows everyone involved to see what has been purchased. This even works across mobile devices so that family members can be shopping in separate areas of the store and see what has been checked off the list by others using the same Paprika system. This also allows a user who might be at home to add last-minute items to the shopping list and have those items instantly appear on the smart phone of the person doing the shopping.Cost:The Paprika app is sold as a collection of components. You only need to own one of the components to get started. If you purchase more than one component (for example the Mac version and the iPhone version) you can connect them with the free cloud based system at no additional cost. Adding additional components simply adds more devices (and presumably more people) who can share in your Paprika system. iPhone/iPad: $4.99, Mac: $19.99, Windows: $19.99, Android: $4.99, Kindle Fire: $4.99, Nook Color: $4.99Accessibility:Although this system has some compatibility issues with screen readers used by individuals who are blind or visually impaired, some basic testing with VoiceOver on the iPhone reveals that it usable with some minor tweaks. AppleVis has a review of this app and provides more details on using it on the iPhone.In summary, although the Paprika Recipe Manager system was not designed as an assistive technology application, but there are certainly a great number of situations in which people with disabilities can benefit from having a centralized system for tracking their food needs and associated shopping tasks. It is easy to use, intuitive, and includes just the right collection of tools to assist people with many types of disabilities in better organizing their meal planning, recipes, and grocery shopping tasks.Learn more at: www.paprikaapp.comShare this…TwitterFacebookPinterestLinkedInEmailPrint RelatedATU184 – Holiday Shopping Episode 2014 – Part 2December 5, 2014In “Assistive Technology Update”ATU246 – Blindfold games, Taxes and Assistive Technology, Livescribe for Study Skills, Air Travel StoriesFebruary 12, 2016In “Assistive Technology Update”ATU299 – Home delivery services with Laura MedcalfFebruary 17, 2017In “Assistive Technology Update”last_img read more

ARING Ring A ring that listens to your commands

first_imgThanks to Siri and other virtual assistants, several individuals have observed the convenience of speaking commands.  Now there is a device being introduced, called ARING, that provides the same convenience literally right at your fingertip.  In sum, ARING is “one ring control for your smartphone.”To use ARING, you simply click and speak, then ARING will deliver your voice command to your smartphone.  This allows you to use your smartphone more “flexibly and efficiently, and you will spend less time looking at the phone screen.”How to Use ARING:To use this ring device, short-click the button once for voice command and Google search mode.  Then there will be a blue LED light, which signals you to speak and press again to end.  (The device allows you to set customized voice commands.)Long-click the button once for notes mode.  The blue LED light will appear again, signaling you to speak, and then press again to end.According to its website, “ARING takes notes for you by recording voice and linking it to common apps, like Notes, recording voice and converting speech to text at the same time.”The ring-shaped device will also allow you to remotely control your smart home appliances, such as the Philips Hue, Belkin Wemo switch, and Chromecast.ARING Specifications:2.5-3 hours of speakingCan last up to 3 days on standbyBattery is rechargeableBluetooth compatibleCan operate up to 10 meters away from smartphoneWaterproofThe device is currently in a crowd-funding stage on Indiegogo.  To learn more on ARING, visit their website.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedAM098 – Siri as Assistive TechnologyApril 12, 2013In “Accessibility Minute”Apple’s iOS 12 Makes Life More AccessibleJanuary 23, 2019In “Apple”ATU152 – A Day In The Life With SIRI – Anna Leung – SIRI Commands for your iPad and iPhoneApril 25, 2014In “Assistive Technology Update”last_img read more

PATTI RICKY Online Department Store for People with Disabilities

first_imgHere’s what I know: as an individual in a wheelchair, finding something as simple as a coat that works for me is anything but simple.  While most women shop for style, I have to shop for something that fits my short torso, that’s lightweight, and easy to move in.  Shopping for other items (e.g. sweatshirts, jeans, pants, etc.) is also extremely challenging.  This is where PATTI + RICKY comes in.PATTI + RICKY is a new online shopping experience that offers stylish and functional designer products for individuals with disabilities.  Here’s the history behind the name:PATTI Connell was a mother, sister, aunt, daughter, friend, and entrepreneur.  She was strong, independent, and very much ahead of her time.RICKY Warga-Arias was a son, cousin, friend, philanthropist, and teacher.  They were both the depiction of cool.  Together, PATTI + RICKY formed the inclusive lens through which Alexandra Connell (founder of company) sees the world.Alexandra’s mission behind the online department store is to continue to spread the love, understanding, and acceptance that Patti and Ricky passed on throughout their lifetimes.The online catalog offers items for individuals of all ages and abilities.  They offer accessories, clothing, and even spray supplements to make your life easier.PATTI + RICKY Online Catalog:The online catalog features items for women, men, and children.  There are products for individuals who are:In wheelchairsDeaf or hearing impairedVisually impairedAnd moreTo give you a better idea of what the company has to offer, I’ll highlight a few products for women, men, and children.Women:The women’s section has a lot to offer!  The designers thought of products I would never have come up with (e.g. arm slings, eye patches, hearing aid cuffs, etc.)Examples of other products include:1. Cleverhood Sweatshirt Cape:The Sweatshirt Cape is made out of high-performance Polartec Thermal Pro fleece.  It is breathable, durable, and provides nice warmth without the weight.Features:Durable and lightweightWater and wind repellentUnisexHood with elastic drawstring chord and reflective threadMachine washable2. Braille Printed Jewelry:There is a variety of jewelry to choose from with Braille printed on them.  There are bracelets, rings, and necklaces to choose from.  Some are customizable while some come with featured sayings.  There are currently 7 jewelry options available.  Features vary on each individual accessory.  Click here to view available options.3. Kenzie Women’s Vintage Adaptable Jeans:The Adaptable Jeans were designed by a woman who uses a wheelchair.  They feature a patent-pending design with pockets you can actually use.Features:Vintage BlueAccessible pocketsHigh back riseBack elastic waistbandFaux flyInvisible catheter openingStraps for easier dressingMachine washable4. Hearing Aid Cuffs:The hearing aid cuffs are available in different colors and styles.  There are some for pierced ears, and some cuffs that simply hug your ear for a fun accessory.Click here to view the available hearing aid accessories.5. Cleverlite Rain Capes:Cleverlite Rain Capes are a great solution for those rainy days.  They are made out of breathable materials and constructed for everyone.Features:Easy to get on/offCover backpacks, bags, moreGreat for persons in wheelchairsWaterproofHooded with adjustable cinchAvailable in an assortment of colorsMen:The men’s section features many of the same items as women’s, but with a few additions specifically for men:1. Button-Down Magnetic Shirts:Buttoning shirts can be challenging for many.  The Button-Down Magnetic Shirts feature patented MagnaReady buttons which are easy to fasten.Features:Traditional fit button downSuperdurable cross-stitched buttonsStain resistant and wrinkle resistant100% lightweight cotton*Please consult your physician first if you have a pacemaker2. Denim by NBZ Apparel:The NBZ style jeans offer style and comfort while making dressing easier.  They were designed to promote independence, self-esteem, ease of dressing, and more.Features:Fabric is soft and stretchyNo front buttons or zippersFull elastic waistbandIdeal for people with and without the manual dexterity to operate buttons and zippersFaux fly3. PunkinPie Bags:PunkinPie Bags are unisex, pie-shaped bags that can hold your most important belongings.Features:Can securely attach to manual wheelchair wheels, walkers, and scootersWaterproof and washableHighly reflective fronts for added safetyWide-pull zippers for easy accessCommercial grade for rugged useAvailable in many colorsChildren:There are many unique clothing and accessory solutions for children of all abilities.1. Braille Clothing Patches:Each patch is specifically designed to make getting dressed easier for those who are blind.  There are three Braille patches available for children and adults:Braille Patches for Socks: attach to the back, outside of socks so users know if socks are on correctlyCode Number Patches for Button Down Shirts: Sew or iron on to button down shirts next to the button-hole so you know which button goes whereLeft and Right Patches for Shoes: these adhesive patches are placed on the inner tongue of shoes; it’s a quick way to figure out which shoe goes on which foot2. Kozie Compression Shirts:The stylish and fun unisex compression top is made of comfortable 4-way stretch fabric.  It can be worn as an outer or inner garment and provides deep pressure for those needing sensory input.Features:Hugs the shoulders, body trunk, and hipsProvides both tactile and proprioceptive input to the bodyCalms the central nervous systemNo tagsNonrestrictive fabric allows full movement of childMachine washable3. Cranial Band Decals:PATTI + RICKY offers an assortment of personalizable decals to decorate your child’s cranial band.  There is an assortment of themes to choose from:MotorcycleCurly QueMonster TruckPrincessSummer WatermelonEach theme is customizable.  Click here to learn more about these fun decals.4. Quiet + Fun Sensory Fidget:Of course I had to write about the fidgets available from PATTI + RICKY!  The Quiet + Fun Sensory Fidget is a soft, weighted sensory beanbag with a soft wrist strap.Features:Two different sensory fabricsStuffed with nonmolding poly beadsSoft fabric covered wristletMachine washableWeighs about .4 poundsClick here to learn more about PATTI + RICKY!Share this…TwitterFacebookPinterest1LinkedInEmailPrint RelatedAM248 – PATTI + RICKY Online Department Store for Individuals with DisabilitiesAugust 18, 2017In “Accessibility Minute”ClickList: Kroger’s online ordering, pickup serviceDecember 30, 2015In “Independent Living”AM165 – Kroger ClickList ShoppingJanuary 8, 2016In “Accessibility Minute”last_img read more

How to Analyze Your Lead Generation Form Using Google Tag Manager

first_img In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales.Stop killing your customers!Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land.The voyagers are already in the know about the benefits of living in the Promised Land, and how their desires can be fulfilled to the tee, once they reach there.There are several other bridges that offer to cross the chasm and offer benefits, but you are sure that your bridge is the best approach to the land.Now you’ve spent a lot of money & resources to build a bridge just like there are several other bridges. You continue to spend more money & resources to entice people to your bridge, cross over it, and join you to the Promised Land.Read More: Why Sellers.json is a Major Leap Forward in Transparent Programmatic AdvertisingEach of these bridges has competitive charges to enter the bridge, but how does one manage to prove to the audience that your bridge is the right one!For your website, the bridges that we are talking about are the forms, and the Promised Land is a great user experience which will ultimately translate into a better Conversion Rate & by extension, business success.Businesses would not dare to invest on bridge access that does not guarantee a fantastic return on investment, is not robust enough as a strategy or not engaging enough for the users that have come so far in their journey to reach the Promised Land.This is what you need to ask yourself if your bridge makes the cut or not:Is your bridge attractive enough? (Are your form fields enticing enough or encouraging enough for the visitors to punch in their data?)Is your bridge able to handle the entire cohort of voyagers efficiently? (Does your form suffer from lower conversion rates or higher bounce rates?)Are some of the voyagers abandoning the bridge midway owing to some issue? (Do you know where your users drop off while filling the form?)Are some of the planks on the bridge, weak, prompting the voyagers to abandon it? (Which fields are causing the maximum drop-offs?)As a digital business, you need to know the answers to these questions and have the means to derive actionable data.This blog will help you understand the necessity of form tracking, the importance of form field analysis and the business advantages associated with its step-by-step implementation.Read More: What to Expect When You’re Launching a Customer Data Platform in 2019Why Do We Need Form Field Analysis? Most users, who stumble on to the form fields of any site, usually are in two minds – whether or not they should fill it with their details. If they enjoyed the website and the info shared on other pages, they might want to ask a query related to something they need to be done.Once interested, they fill out a few fields but then stop midway and refuse to submit the form.Why is that, we seldom wonder!According to some research, most site users abandon forms altogether because of:lack of user-friendlinesslengthy nature of forms and excessive details askedless captivating UI/ UX designcomplex captcha codes proving to be a huge hassle to understand and enterUsers often drop out if they feel they are being “forced” to do it against their wishes, especially when they are bombarded with questions they feel uncomfortable or too personal to answer.As a consequence, users abandon form fields without even submitting the information.Read More: 3 Simple Steps to Meet Current GDPR ComplianceForm Field Tracking – Making Sense of User ActionsForm Field tracking is a useful technique for website owners to perceive user actions through form fields organized on the website. These fields bridge the gap between business and customer acquisition.How can it help? Carry Out Lead Generation Tasks: In B2B, the lead generation form is an important gateway between your site and the visitor. The funnel can help you with a tangible number of queries and information processed through the lead generation form.Figure out Abandoned Fields: From the funnel, find out the fields that users usually didn’t fill. These fields if part of the pattern needs to be altered or improved or even done away with if not necessary. Keep less clutter; make the forms simple enough and user-friendly too.Speed up Conversion Rates: Now form submission rates are not directly increased by form field analysis but they do offer important insight to get you to improve them. Funnel Visualization helps you identify loopholes in the form and you can get your form fields to be leaner and more direct too.Convert Visitors to Customers: Form fields are great indicators of relevant traffic/ visits. If the form fields are inviting enough and direct in their layout, they do bring in more customers. Funnel visualization can help a great deal about the visitors and how many actually filled these forms, giving you an opportunity to convert them to regular customers with a smart marketing approach.Catalyzes Decision-making Strategies: Create a visual funnel of the Form Field analysis and then create the form accordingly. See if there is any difference in the number of leads, and then use the best approach to reframe business strategies.Boost Business ROI: Effective forms are good enough to get people to share information without troubling them for their time. Form field analysis can actually become a wise investment for some quick business and sales too, with greater chances of better ROI.Compelling Users to Stay Filling Form Fields is an Art in Itself! How can you make users stay on the form and compel them to submit the form with their true details?It looks to be some sort of magic that can compel users to share their details without actually putting them off.I suppose nearly every business would love to know this for real, even master the dark arts or compel Voldemort to get these visitors to do our bidding. Probably not.Form field analysis is not some sort of magical spell from the school of Hogwarts. But surely, it can get the job done efficiently.In today’s times, the implementation of Form Field analysis can be done in a plethora of ways. But there is a road, less traveled that I believe is better than all other methods combined.For more general information on virtual pageviews, please refer to this Google standard document.Enter Virtual Pageview – the single most efficient Form field tracking method that relies on Google Tag Manager.But how on earth can virtual Page Views be clubbed with form fields, you would wonder. Here is the roadmap that can help you.What Do You Really Need? A Google Tag Manager Account to act as a middleman between Google Analytics and websiteGoogle Analytics accountForm Field Setup Steps in Google Tag Manager:Step 1: Create Custom HTML tag – “tvc_vp_formfield_inject” to place form tracking script Create a Custom HTML tag type – “tvc_vp_formfield_inject” and place it in the form field snippet within the script tags.The right time to fire this tag is when you load the window as there will be several CSS selectors being used.Ultimately it will avoid the invitation to any null selectors-related (javascript) errors. Configure a trigger of type window load event and simply provide the page URL that contains the form to be tracked. Some script (code)nitty-gritty The form field snippet will get all form fields, to attach listeners, validate the field on user interaction & fire Virtual Pageviews using DataLayer:When not to fire Virtual Pageviews (VP):When the field is emptyWhen the field includes some unaltered valueWhen to fire Virtual Pageviews (VP)Refilled form fields- If the field includes a unique value different from the previous one or filled for the first time, then it is time fire a VP. Fire it for a particular field in a way that it has some simple nomenclature like tvcvp + fieldName. Following that, just push the dataLayer.Successful Form Submit- Fire a VP only on successful form submission without form validation errors. This helps in knowing the final user count for a successful form submission.Image 1: Custom HTML Tag with form field scriptNote: Google automatically scans all tracking scripts of Custom HTML tags in Google Tag Manager too and discontinues them if they match known malware domains, IP addresses or URLs. Hence, you know that Custom HTML tags keep you safe and securedStep 2: Create DataLayer Variable – “tvc_vp_datalayer” to hold the VP name.In DataLayer, we had a key named event with a fixed value set with every VP that fired. Why was it required? Can we capture it in Google Analytics?Here is how it unfolded:Create one dataLayer variable with name tvc_vp_datalayerImage 2: DataLayer variableStep 3: To fire “VP”, create Universal Analytics Tag (Pageview Tag) – “tvc_vp_formfield_pv_ua” & a Custom Event Trigger – “tvc_ff_persona_page_vp” to fire the tagIt requires only one more Universal Analytics tag ‘tvc_vp_formfield_pv_ua’ with track type pageview. In the ‘Fields to set’ option, set field name as a page and pass the created dataLayer variable as its value for the virtual pageview.Then trigger it when the event key is being pushed with the trigger type ‘custom event’, an event name & fire it on all custom events.Image 3: Page View Tag firing the virtual pageviewLet’s see how it works Image 5: The Outcome in the developer’s consoleForm Field Setup Steps in Google AnalyticsFollow the mentioned steps to configure a funnel in Google AnalyticsCreate a Goal from View -> Goal, choose any template & goal type destinationIn goal details, set destination URL, toggle the funnel button and provide the funnel steps. In the funnel, each step has a name and a page name that reflects the VP that we pushed in the script. Ensure each step has an appropriate name against the page.Image 6: Funnel Configurations in Google AnalyticsDon’t Forget This…Don’t mark the first step of the goal as ‘required’. Keep the Goal Funnel open, or else your entire effort will go in vain. This happens because if the user doesn’t fill the first step field and instead starts from the other field, you won’t be able to track that user’s information and journey. Have a look at the above image carefully.That’s all you need for form field tracking via VPLet’s dive deep in Google Analytics to see what we yielded from the road less traveled…The Google Analytics Funnel Visualization Report (Conversion > Goal> Funnel Visualization) helps you identify what the majority of users cannot. Accordingly, make enhancements and apply potential fixes to keep users engaged. Keep them hooked up because small changes can make a huge impact. There are proven case studies with an exponential rise in customers too!Image 7: Funnel in Google AnalyticsTip to reduce drop-offs (in CTAs if present in form):You can use the form field analysis to measure the success of the Call to Action (CTA) button and then change it accordingly. But Your CTA should be classy as it is a point between conversions and bounces. So it can make or break customers. Keep it above the fold for greatest impact and be careful in using it.Conclusion To conclude, we have covered the essentials of form tracking, along with some tried-and-tested recipes and perks via funnel analysis. That clearly states that form tracking is a gateway to discover the success rate of a form, irrespective of the fact that it is a lead generation form, newsletter signup form, e-commerce checkout forms, etc. Ultimately, you need your bridge to perform in expected lines to get the cohort of voyagers safely to Promised Land!Right?Did I skip anything? Or you want to know more about form tracking using Google Tag Manager. Just sound out in the comments section below. Cheers!Read More: Fully Connected: How to Get Developing Countries Online How to Analyze Your Lead Generation Form Using Google Tag Manager Aditi BuchMay 24, 2019, 3:30 pmMay 24, 2019 CTAe-commerceGoogle AnalyticsGoogle Tag ManagerROIVirtual Pageviews Previous Articledunnhumby: Loyalty Programs Still Encouraging Customers into StoresNext ArticleContentsquare Bolsters Senior Leadership with Six Executive Hireslast_img read more

Why Personalization Matters Most in Mobile

first_imgWhy Personalization Matters Most in Mobile Jason LappJuly 2, 2019, 3:00 pmJune 27, 2019 Audience Engagementcustomer experienceDigital advertisingmobile devicespersonalization Previous ArticleStartup Studios Are the Next Big Thing in the VC Industry, Says Sky 21Next ArticleKsquare Acquires Great Wave Tech – Accelerates Expansion of Salesforce Practice Area Recent research by Infogroup found that 93 percent of consumers have received marketing communications that are not relevant to them. The importance of that statistic becomes all the more obvious when you consider the consequences: 44 percent of consumers are willing to switch to brands that better personalize their communications. Personalization is now table stakes for marketing organizations, and nowhere is this truer than in the mobile space. It’s become something of a cliché to say that consumers view their mobile devices as part of themselves, but study after study shows that people are addicted to their phones.With limited ad space and a greater opportunity for share of voice, it’s more important than ever for brands to reach consumers with appropriate messages within the windows of opportunity for engagement. Yet, Personalization is not seen as important within brands – just 7 percent view it as their top priority. A failure to deliver Personalization on the mobile platform will ultimately result in a failure to break through to consumers, especially with mobile accounting for more than two-thirds of all digital advertising.Fortunately, brands can get on the Personalization path by following a few easy steps:Start with MediaAdopting a Personalized approach starts with Media strategy. Many consumers say that they can’t live without their mobile devices, but you’d be hard pressed to find a marketer who says they can’t live without all of the mobile media they buy. While mobile internet use and ad spending are booming, mobile is still widely viewed as something of a crap shoot.If advertisers are buying against bad media or low visibility, it doesn’t matter how personalized their messages are. A message that is never seen, or is part of the bad app experience, is of little use at all. It’s imperative that a Personalization strategy goes hand in hand with premium media and app environments, setting the advertiser up to better capture eyeballs and engagement.Fortunately for brands, the mobile programmatic landscape is improving to the point where brands have more access to high-quality in-app placements, rather than suspect mobile web ad units. By delivering in the right environment, advertisers can maximize their returns.Be additive, not disruptiveThe time of the ad delivered plays a key role as well. Bombarding consumers with promotional messages constantly can kill the app experience, which damages the app’s reputation and brand equity. Even if the message is personalized, consumers don’t want the message to interrupt the app experience that they’re seeking out. While disruption is a popular term in the technology space, disrupting a consumer’s experience is a very bad thing.The key to engaging audiences is to provide a value exchange. And this is where Personalization matters most. Ads can’t simply be branded messages or stale creative. They must be closely tied to the app experience and/or to the consumers’ interests.This may mean working closely with premium apps to deliver creative and messaging that matches the content of the app, and is tied to specific situations that may arise when using the app. For example, CPG brands can promote healthy snacks in fitness and wellness apps, and promote those messages during natural breaks in activity or upon completion of tasks.Creative ties it all togetherCreative is often the piece most associated with Personalization, but Creative can only deliver its maximum impact on mobile when the mobile environment is handled first. With media and timing firmly in place, brands can move on to messaging that makes consumers feel like ads are tailored to them.As mentioned above, Creative needs to be approached with the idea of value exchange. By factoring in additional audience data, based on locations visited or other apps used, the message can be even more tailored to the audience receiving it, upping the likelihood of engagement.ConclusionMarketers need to approach mobile with a personalization mindset for everything they do, from the creative they develop, right down to the moment they deliver the ad. By appealing to consumers’ interests and offering them something of value, they can stand out in an environment that has become increasingly important to the consumer themselves.Read more: Customer Experience 2020: Personalization is Keylast_img read more

HubSpot Receives Frost Sullivan 2019 Global Growth Excellence Leadership Award for Marketing

first_img Global Growth Excellencehubspotmarketing automationmarketing automation newsMarketing Technology NewsNews Previous ArticleTechBytes with Keith Anderson, SVP of Strategy and Insights at ProfiteroNext ArticleSRAX Enhances Luxury Data Sets to Captivate The $200 Billion US Luxury Goods Market The Award Calls Hubspot’s Flywheel Approach a Model for Growth and Success Across Marketing, Sales, and Customer Service HubSpot, a leading growth platform, announced that it is the recipient of the 2019 Global Growth Excellence Leadership Award for marketing automation. The award specifically attributes the company’s success to the flywheel model, HubSpot’s approach to marketing, sales, and customer service that uses the momentum of happy customers to drive referrals and repeat sales.“By introducing a ‘flywheel’ strategy that keeps business ‘spinning’ with more customer referrals and word-of-mouth, HubSpot succeeded in speeding up the momentum of its business and achieved stellar growth,” said Melody Siefken, research analyst at Frost & Sullivan. “Total revenue increased year over year by 37% in 2018. That growth, coupled with HubSpot’s new product launches and focus on the customer, marks the year as one of the best in the company’s history. In a crowded and competitive market, Frost & Sullivan views this growth as especially impressive and speaks to HubSpot’s excellence in thought leadership – converting its unique vision into actionable business results.”According to the award and corresponding report, HubSpot offers one of the top marketing automation solutions on the market. HubSpot’s all-in-one marketing software starts free and offers increasingly advanced tools for businesses at any stage of growth. The entire platform, comprised of marketing, sales, and customer service software, is built on the powerful HubSpot CRM, which allows companies to manage their pipeline and speed up their sales workflows by automating tasks through a single suite of software.Marketing Technology News: Nordic XR-company Bublar Group Acquires Finnish Augmented Reality Pioneer Sayduck“We have seen that when businesses tightly align their success with that of their customers, it creates a self-perpetuating flywheel of growth,” said Meghan Keaney Anderson, vice president of marketing at HubSpot. “Reducing friction in the customer experience reduces friction for the business and builds momentum. Marketing automation is a key part of that. Our tools and our methodology are built around the idea that happy, empowered customers will grow your business faster than any individual marketing or sales effort. We’re honored that Frost & Sullivan has chosen us as a leader in marketing automation and that they recognize the value of this methodology and our offerings.”Marketing Technology News: Community Management Is the Main Course for Hospitality SectorFrost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry. Each year, Frost & Sullivan gives the award to the company that demonstrates excellence in growth and customer value. The award lauds the growth, diversification, and sustainability strategies of the company.Marketing Technology News: British Gas Goes the Extra Mile to Improve Customer Experiences with Local HubSpot Receives Frost & Sullivan 2019 Global Growth Excellence Leadership Award for Marketing Automation PRNewswireJuly 9, 2019, 1:23 pmJuly 9, 2019 last_img read more

Gartner Survey Shows Inside Sales Organizations Risk Losing 24 of Employees This

first_imgGartner Survey Shows Inside Sales Organizations Risk Losing 24% of Employees This Year Business Wire1 day agoJuly 23, 2019 Focus on more interpersonal factors that motivate inside sales representatives by improving work-life balance, ensuring more engaging work, demonstrating development opportunities, creating a friendlier work environment and employing highly skilled managers. These nonmonetary factors matter and should be emphasized in job postings, as inside sales representatives have identified these as reasons they would leave their current position for another.“While competitive compensation is an obvious lever for attracting and retaining inside sales talent, it is often an expensive and temporary fix that covers more fundamental issues with a role. By focusing on the most common reasons inside sales staff quit beyond compensation, sales leaders can decrease turnover and potentially realize efficiency and effectiveness gains as a result,” added Dudek.Marketing Technology News: Introducing Shutterstock Elements, Thousands of Cinema-Grade Video Effects for Filmmakers GartnerInside Sales OrganizationsMarketing Technology NewsMatt DudekNews Previous ArticleAirbnb Introduces New Search Capabilities for Business TripsNext ArticlePaysafe Announces YouTube Partnershipcenter_img New Research Reveals the Top Factors for Both Attracting and Retaining Inside Sales Representative According to findings from the Global Labor Market Survey from Gartner, Inc., 24% of inside sellers are actively looking for a new job right now. The top three, most common factors behind their intent to seek other jobs include dissatisfaction with the competitiveness of compensation package, manager quality and the degree of respect the organization shows employees.Marketing Technology News: WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO ModuleThe survey also highlights factors that would pull sales representatives to similar jobs in other organizations. These include a 15% increase in compensation and a more comprehensive benefits package, work-life balance, more engaging work, more development opportunities, a friendlier work environment, and highly skilled managers.“Leaders responsible for inside sales face a high turnover risk with reps today,” said Matt Dudek, vice president in Gartner’s sales practice. “To avoid this, sales leaders not only need to craft a compelling employee value proposition to attract high-quality candidates to inside sales roles, they must make sure they are delivering on the proposition to retain talent in a competitive labor market.”Marketing Technology News: Progress Named a Leader in the New 2019 Gartner Magic Quadrant for Multiexperience Development PlatformsGartner recommends that inside sales leaders looking to improve attraction and retention for their organizations follow two key steps:Address turnover and retention concerns with strategies that boost job satisfaction. A competitive compensation package is a major factor for inside sales representative retention, but sales leaders need not overinvest in compensation to retain talent. Gartner research shows that nearly 60% of inside sellers sampled did not select the competitiveness of their compensation as a top five source of dissatisfaction at their previous employers.last_img read more

The Snapdragon 215 Could Make Cheap Phones Less Terrible

first_img Huge Scandals That Rocked The History Channel 4 Comments By Ryan Whitwam on July 9, 2019 at 3:29 pm ‘Black Widow’ Set Photos Reveal The Main Villain The Greatest Opening Scenes in Superhero Movies You Might Also LikePowered By ZergNet The Real Reason Emma Watson Refuses to Do a Nude Scene Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. The Snapdragon 215 Could Make Cheap Phones Less Terrible You’d never expect a sub-$100 phone to be as fast as a flagship device like the Pixel 3 or Galaxy S10, but they can still be unreasonably slow sometimes. The bargain-priced Qualcomm Snapdragon 200-series chips have offered bare minimum performance in the past, but the company’s new Snapdragon 215 system-on-a-chip (SoC) could make ultra-cheap phones much more usable with better performance, higher resolutions, and more. The Snapdragon 215 replaces the 210, which has been a bottom-tier chip for Qualcomm since 2014. You’d see the 210 most often in ultra-cheap unlocked phones from white label manufacturers. Those are the sort of phones no one necessarily wants to use but plenty of people still do. The 215 SoC is a quantum leap over the 210 — Qualcomm says it’s 50 percent faster across the board. Like the old 210, the SD215 has a quad-core CPU. However, it has Cortex A53 cores instead of the aging A7 CPUs. These 64-bit cores are considerably faster and more efficient than the old 32-bit A7s. Cheap phones are slowly moving toward tall display ratios like 18:9, and the Snapdragon 215 will support that up to HD+ at 720×1560 (19.9:9). The more powerful Adreno 308 GPU can also decode video and render games more easily. It’s 28 percent faster than the 210’s GPU while offering better video battery life. Qualcomm’s new chip will also help budget phones compete on the camera front with its dual ISP (image signal processors). The 215 supports dual camera setups for enhanced depth sensing and portrait effects. Camera resolution also gets a boost to 13MP from 8MP on the 210. The new Hexagon DSP allows for about five days of music playback on an average phone, and apps that use sensors like GPS won’t drain the battery as much. The new SoC has more wireless capabilities, too. There’s NFC support for the first time on a 200-series chip. It was understandable to omit that in 2014, but mobile payments are much more common now. There’s also dual-SIM support with VoLTE on both cards. The updated 802.11ac Wi-Fi radio also means faster speeds, up to 433Mbps down. However, LTE still tops out at 150Mbps like the 210 (it has the same old X5 LTE modem). The first devices with the Snapdragon 215 will launch later in 2019. While it supports more features, there’s no guarantee device makers will utilize all the technologies offered by the Snapdragon 215. Phones with this SoC will cost well under $100, so there’s not going to be room for all the bells and whistles. Now read:The Entire Semiconductor Market Just Suffered the Worst Downturn in a DecadeReport: Apple Bought Loads of Cheap Patents to Make Qualcomm Look BadIntel CPU Shortage Could Worsen in Q2 2019, Opening Path for ARM, AMD Horror Movie Actors Who Went Way Too Far Things Only Adults Notice in ‘ThunderCats’ New Details Confirmed About Natalie Portman As Mighty Thor The Real Reason the ‘Blade’ Reboot Is Happening Tagged In smartphonesmobileARMqualcommsystem-on-a-chip Post a Comment 4 Commentslast_img read more

NASAs Orion Capsule Passes Launch Abort Test With Flying Colors

first_img The Tragedy of Marie Osmond Just Keeps Getting Sadder and Sadder ‘Endgame’ Directors Apologize To Tom Holland By Ryan Whitwam on July 3, 2019 at 7:08 am The Transformation of Daisy Ridley Is Turning Heads The Sad Truth About This ‘Rehab Addict’ Star NASA’s Orion Capsule Passes Launch Abort Test With Flying Colors The Main Thing the ‘Thor 4’ Director Wants to Make Crystal Clear The Possibility Of An ‘Iron Man 4’ Finally Addressed New Details Confirmed About Natalie Portman As Mighty Thor 17 Comments How Loki Could Return For ‘Thor: Love And Thunder’ NASA’s Orion spacecraft is one step closer to carrying humans into space today. The agency confirms that all systems performed perfectly during the second ascent abort test, proving that astronauts aboard Orion could be safely wrenched free of a rocket in the event of an emergency. Launch abort systems are not a new idea, but Orion is a new piece of hardware. NASA needs to make sure the abort system works as intended because it’s the difference between saving and losing the crew when a launch goes wrong. The crew of a Russian Soyuz capsule narrowly averted disaster last year when the MS-10 rocket carrying it spun out of control. The abort system pulled the capsule away from the rocket before it broke apart. NASA conducted the test from Cape Canaveral Air Force Station using a modified Peacekeeper missile obtained from the Air Force. The missile carried the Orion capsule 44,000 feet into the air, reaching a speed of 760 mph. The simulated failure caused the capsule to flip end-over-end before it fired the jettison motor, launching the spacecraft clear of the rocket. The abort system consists of three solid rocket motors: one that jettisons the pod, one to control attitude, and one that pushes Orion clear of the failing rocket. Test complete! Today’s ~3 minute test of @NASA_Orion spacecraft’s launch abort system verified that @NASA_Astronauts can safely get away from their launch vehicle in the case of an emergency after liftoff. More:— NASA (@NASA) July 2, 2019The entire test was a mere 3 minutes and 13 seconds, but triggering the launch abort took just milliseconds. Orion ejected 12 data recorders after breaking free of the launch vehicle, all of which were recovered within about an hour. NASA will comb through the data as it prepares for future crewed flights, but all signs point to a textbook test. Orion Program Manager Mark Kirasich called the test “spectacular.”Orion will eventually mount atop the Space Launch System (SLS), which should be the most powerful rocket in the world when it’s complete. Orion and the SLS grant NASA access to space beyond low-Earth orbit once more. Orion will carry humans to the moon as part of NASA’s new Artemis Program, a follow-up to Apollo. This time, NASA plans to establish long-term human habitation on and around the moon with the aid of the Gateway station. This will serve as a jumping off point for the exploration of Mars, which may also employ the Orion capsule. An uncrewed lunar orbit test is scheduled for July 2020. The first astronauts could ride Orion in 2023.Now read:NASA Needs $20 Billion in Additional Funding to Reach Moon by 2024NASA May Launch Orion Crew Module on Commercial RocketNASA successfully tests parachutes on Orion spacecraft Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 1shares This site may earn affiliate commissions from the links on this page. Terms of use. You Might Also LikePowered By ZergNet Tagged In sciencespacenasarocketsSLSorion Post a Comment 17 Commentslast_img read more

ET Deals Dell Core i7 156Inch 1080p Laptop 849 Seagate 8TB External

first_imgET Deals: Dell Core i7 15.6-Inch 1080p Laptop $849, Seagate 8TB External HDD $119, Kano Computer Kit 2018 Edition $60 Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Don’t Watch These Movies With Your Parents 0 Comments If you are in the market for a new laptop for your family to use, the first system on this list is well suited for you to browse the web and for your kids to play games on. Or if you are looking to run games with excellent graphics detail, check the high-end CLX SET gaming desktop further down the page.Dell Inspiron 15 7580 Intel Core i7-8565U 15.6-Inch 1080p Laptop w/ Nvidia GeForce MX250, 16GB DDR4 RAM and 512GB NVMe SSD ($849.99)This Inspiron notebook is targeted as a family-friendly solution that is capable of quickly browsing the web and running games at low settings. Dell is offering this system marked down from its regular retail price fo $1,209.99 to $849.99.Seagate Desktop 8TB External USB 3.0 HDD ($119.99)This external drive can hold an enormous amount of data that far exceeds the average persons needs. Amazon is offering this drive marked down from $139.99 to $119.99.Kano Computer Kit 2018 Edition w/ Raspberry Pi 3 Model B ($60.99)This kit aims to make it easy to teach kids how to program. It comes with a Raspberry Pi 3, a protective case, a wireless keyboard with built-in touchpad and a book of code to help you get started. Right now it’s marked down from $149.99 to $60.99.CLX SET Gaming Intel Core i7-8700K Gaming Desktop w/ Nvidia GeForce RTX 2070, 16GB DDR4 RAM, 240 SSD and 1TB HDD ($1,099.00)This rather powerful desktop comes with an Intel Core i7-8700K processor and an Nvidia RTX 2070 graphics card that permits it to run modern games with maxed out graphics settings. Right now you can get it from Walmart marked down from $1,599.99 to $1,099.00.Insignia 50-inch 4K UHD HDR Fire TV Edition Smart LED TV ($269.99)Insignia’s 50-inch 4K TV features HDR support and Amazon’s Fire TV software. This allows the TV to stream content from various sources, and it enables you to control your TV with voice commands using an included voice remote with Alexa support. If you missed out on getting one of these TVs for $249.99 on Amazon’s Prime Day, you may be in luck. Normally this model would cost $350.00, but right now you can get it for $269.99 from Amazon, which makes it just $20 more than what it cost on Prime Day.Amazon Kindle Unlimited Subscriptions (20-40 Percent Off)An Amazon Kindle subscription gives you access to over a million titles for you to peruse and read at your leisure. Amazon is currently offering this service discounted between 20 and 40 percent off the regular retail price.6-Month Subscription w/ 20 Percent Discount: $47.861-Year Subscription w/ 33 Percent Discount: $80.302-Year Subscription w/ 40 Percent Discount: $143.80Note: Terms and conditions apply. See the relevant retail sites for more information. For more great deals, go to our partners at ‘Legacies’ Season 2 Casts New Vampire As A Love Interest The Untold Truth of The Hulk Maisie Williams’ Transformation is Turning Heads Sun Baby From ‘Teletubbies’ Is 22 Now & Unrecognizably Gorgeous Why Billy Hargrove from ‘Stranger Things’ Looks So Familiar The Sad Situation That Hayden Panettiere Is Living In Today Extremetech may earn affiliate commissions from the shopping links included on this page. To find out more, read our complete terms of use. You Might Also LikePowered By ZergNet Things Only Adults Notice in ‘ThunderCats’ By Michael Sexton on July 19, 2019 at 1:18 pm Tagged In et deals Post a Comment 0 Commentslast_img read more

Queens Award in International Trade for Rapidly Growing Semantic Analytics Technology Company

first_imgQueen’s Award in International Trade for Rapidly Growing Semantic Analytics Technology Company SciBite PRNewswireApril 23, 2019, 4:20 pmApril 23, 2019 SciBite announced being named as a winner of the Queen’s Award for Enterprise in International Trade – the highest official UK awards for businesses. SciBite receives recognition for outstanding short-term growth in overseas sales over the last three years.The international growth of SciBite has been led through global adoption of its disruptive semantic software across the top 20 largest pharmaceutical companies in the world. Overseas sales have grown substantially year on year rising from £316k to £2.3 million, a rise in total of 645%.Established in 2013 and head quartered in the UK at the Genome Campus in Hinxton, Cambridgeshire, the company operates globally with offices in the USA and Japan. SciBite continues its rapid growth and plans to increase its employees by another 30% throughout the rest of 2019.Marketing Technology News: Outreach Recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation“Our technology enables clients to turn previously unusable but scientifically relevant text into high-quality, machine-readable data. We have established strong business relationships with the world’s leading life sciences businesses, and our approach provides significant additive value to many divisions in these businesses from discovery through to development,” said Rob Greenwood, CEO & President at SciBite.With the rapid growth and understanding of the value of artificial intelligence and machine learning solutions, the critical first stage in any successful digital strategy is providing clean, well described data that a machine will understand.Marketing Technology News: 3CLogic Announces Microsoft AppSource Certification for Microsoft Dynamics CRM“We couldn’t have won this award without all of SciBite’s dedicated employees and our fantastic customer base. Winning the Queen’s Award is one of SciBite’s proudest moments that we will never forget,” said Lee Harland, Founder & CSO at SciBite.Marketing Technology News: CoreMedia Partners with Zilker Technology to Provide Roadmap to Help IBM Customers Optimize eCommerce Investments Artificial IntelligenceMarketing TechnologyNewsQueen’s AwardRob GreenwoodSciBite Previous ArticleGlocally and Storied Partner to Develop Digital Ad Units Distributing Local Social ContentNext ArticleNew Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimatedlast_img read more

Restraint Is the Key to Relevance – Sometimes Its What You Dont

first_imgAsk any CMO about the formula for winning with Digital Advertising, and the answer will inevitably center around Relevance – the ability to leverage data to achieve that state of marketer nirvana bringing together the right person, right message, right time and right context. But while Programmatic Media has come a long way in terms of its sophistication around Audience Targeting, it still lags when it comes to consumer reaction, perhaps the most relevant insight of all. The next evolution of programmatic must take lessons from an unlikely source of inspiration: the door-to-door salesperson.Think about all of the advantages that door-to-door salespeople possess when it comes to audience understanding. They know the context, the neighborhood, and the weather. Also, they know the address, the date and the time. They know the size of the house, along with the gender, age and financial profile of the prospect. And they know whether they have knocked on that same door in the past.Among all of this anecdotal information, perhaps no insight is as relevant as the salesperson’s ability to read facial expressions and other small cues to detect when the consumer objects, retreats or appears put off — information that the seller can use to alter his approach on the fly. (There’s a reason why the lion’s share of sales literature is devoted to overcoming objections: The consumer usually has them).Programmatic media’s ability to read and react to these consumer cues is still in its infancy, which presents a serious challenge for today’s media buyers. After all, if you can’t gauge when a person doesn’t want to see your ads, you can’t know when to stop showing them.But with a growing body of evidence suggesting that restraint is a key driver of relevance, it’s clear that a brand’s ability and willingness to suppress advertising where it is known to (or likely to) cause irritation represents the next signature advance in people-based engagement. To get there, advertisers will need to attain not just a people-based view of the customer, but one that can resolve her identity and respond to behavioral cues in real-time.Read More: Marketers Shouldn’t Have to be Data ScientistsThou Shalt Not Annoy the ConsumerWe know that individual consumers are unique. That’s why we’ve spent decades building a vast and intricate infrastructure for targeting them on an individual level based on income, preferences, purchase history and other attributes. But consumers are also unique in terms of how they think about the value exchange required to share their information and attention, as well as their perspectives on data privacy and even on specific products and categories — consider how personal beliefs and sensitivities can determine an individual’s response to messages promoting sports betting, pharmaceuticals or alcohol.Respecting these wishes should be reason enough to show restraint in advertising, but simple math points to an even stronger imperative. Quite simply, bad advertising is expensive, and even if you don’t consider the long-term effects of annoying the customer (which are considerable), it always pays to advertise to people who are receptive to your pitch. A dollar spent on anything else is a waste — and there is still plenty of waste happening out there.Anecdotally, we see evidence of this wastefulness with brands like JPMorgan Chase and Procter and Gamble, which have put in the work to improve spending efficiencies. JPMorgan Chase found it was able to reduce the number of sites on which its ads appeared from 400,000 to 5,000 with “little change in the cost of impressions or the visibility of its ads on the internet.” Likewise, P&G managed to cut $200 million in digital ad spend and actually increase its reach by 10 percent. Still more evidence of the amount of waste inherent within the machine when it’s running along “as usual:” studies like the one that found nearly half of Western Europe’s online ads aren’t reaching intended targets.This waste usually isn’t due to fraud, ad blocking or poor creative, but rather to bad audience targeting — or more specifically, the inability to know when enough is enough.That’s because, for all the sophistication in the programmatic machinery, advertising remains a mostly one-way proposition that allows brands to speak to consumers, but doesn’t provide an efficient mechanism for listening to them. This means that even though reading and understanding a consumer’s willingness to engage a brand’s advertising is essential to the relevance CMOs celebrate, advertisers still struggle to know when and why to slam the brakes — not to mention facing a tough time stopping even when they do know.Read More: Top 3 Do’s and Don’ts Every Healthcare Marketer Should KnowAnd that’s why the way forward in programmatic — the path by which marketers will at last travel the final mile to understand audience reaction, as well as audience attributes — is built on real-time recognition of who the customer is and what she’s up to. Marketers that capture live intent data and persistently resolve identity across devices and channels not only can deliver individualized messages and promotions that speak to customers in that particular moment in time; they also can suppress customers who don’t fit the campaign criteria (e.g., shoppers who previously converted) or opted out of a brand’s advertising for personal reasons — spend that can be redirected to more impactful, rewarding ends.At a time when both consumer frustrations over retargeting and expectations for personalized experiences continue to increase, the ads brands choose to suppress can be as meaningful as those they choose to send. Creating a programmatic campaign without a nimble and efficient suppression mechanism is akin to a door-to-door sales rep talking over a customer’s objections instead of working through them, around them or with them. Any sales rep can tell you that’s just not how it works. It’s not how programmatic should work, either.Read More: Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say Jay StockiJune 18, 2019, 9:00 amJune 17, 2019 Digital advertisingmedia buyerspeople-based engagementRelevancesignal Previous ArticleComscore Vice Chairman, Bill Livek to Participate in Measurement Panel on FreeWheel Main Stage During Cannes Lions 66th International Festival of CreativityNext ArticleTechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOnelast_img read more

Five Reasons You Should Consider Video Marketing for Your Brand

first_imgFive Reasons You Should Consider Video Marketing for Your Brand Chris RoebuckJune 18, 2019, 6:05 pmJune 18, 2019 ContentGeneration ZMarketingmillennialvideo marketing Previous ArticleOracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated ContentNext ArticleSPALDING Doubles its Digital Commerce Revenue with Salesforce 87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s annual State of Video Marketing survey. With so many channels available for digital marketing campaigns, it can be difficult to navigate — Even for the pros. Regardless of whether you choose to advertise through social media, direct email marketing, sponsored editorial content, or any of the other available options, awareness of emerging trends and how consumers are interacting with content should always guide the decision. Right now, all signs point to video being the vehicle of choice for groups like Millennials and Gen Z’ers who will soon hold the majority of purchasing power. If you haven’t already thought about incorporating video into your marketing, there are six good reasons why you should.Recommended: Moz Expands Partner Ecosystem, Delivers Best-of-Breed Local Presence Management & SEOVideo Viewership Is on the Rise with No Sign of Slowing Down87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s annual State of Video Marketing survey. With the consumer demand for video growing, brands should adapt and ensure that they’re adjusting their marketing efforts to match.98% of All Advertisers Will Increase or Maintain Their Video Marketing Spend in ‘19With almost all advertisers dedicating marketing dollars to video, the platform is increasingly becoming the most in-demand way to tell your brand story and share messaging with a wide audience. There are a number of platform options for video consumption, including many new players that are driving video industry innovation with new technologies, such as interactive elements and simple user engagement. Video Helps to Tell a Better Story, No Matter What Your Product Is!It’s no secret that consumer attention is best held by video: the storytelling ability is heightened with video vs. written content and still images for conveying key messaging, emotion, and fostering an emotional connection to a subject that will increase positive brand affinity. When you focus on video as the center of your marketing strategy, the consumer path to brand loyalty is made more simple and clear.  Read Also: Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website PerformanceEmerging Tech Will Enhance the User Experience FurtherEnhancing user experience is a goal of every marketer, no matter the industry. Consumers are increasingly looking for easier, more seamless processes relating to their online habits, and encountering non intuitive interfaces or brands that aren’t quick to embrace simplicity will only drive potential users away. Embracing immersive technology solutions within video that creates a truly seamless user experience, all the way from discovery to purchase, will set your brand apart in any saturated marketplace.This is achieved on the marketers’ side by incorporating video elements that heighten the level of interactivity and ease of user engagement, so consumers feel that the brand cares about the time they’re investing in watching this content, and offering simple solutions to help them get information quickly and efficiently. Video > ImagesMore consumers reacting more positively to video over image and text-based marketing:Over two-thirds (68%) of consumers surveyed said that when it comes to learning about new products and services, a short video would be the best avenue. This percentage is drastically larger than those who said they’d prefer text-based articles (15%) or ebooks/manuals (4%), according to the Wyzowl video marketing report.Read More: TechBytes with Neil Trevett, Vice President at NVIDIAlast_img read more

PMG Launches Marketing Intelligence Platform — Meet Alli

first_imgAlli, PMG’s Marketing Intelligence Platform, Combines the Power of Humans and Technology to Give Marketers a Single View of Their Data in Order to Provide More Personalized Experiences to Their CustomersPMG, a global, independent digital company introduced Alli, the company’s proprietary marketing intelligence platform that unifies advertisers’ data from disparate systems, providing immediate business insights and actions at scale.PMG introduces Alli, the company’s proprietary marketing intelligence platform that unifies advertisers’ data from disparate systems, providing immediate business insights and actions at scale.As the digital industry becomes increasingly complex, and data ownership and privacy practices face more regulatory scrutiny, consumers’ demand for better, more relevant advertising and content experiences has only grown stronger. Today’s marketers are now tasked with externally delivering personalized messaging while improving performance and upholding privacy compliance. With advertisers also facing walled gardens and losing access to third-party data, technology that drives enhanced performance and a level of human connection has not been possible until Alli.Marketing Technology News: Facebook Shoots Down ‘Innovation’ Chaos with a New CryptoCurrency Platform ‘Calibra’“Alli helps brands reimagine their marketing investments, enabling marketers to easily create more effective campaigns and truly improve overall customer lifetime value,” said George Popstefanov, CEO, PMG. “Brand marketers are increasingly expected to deliver in the face of changing data practices and an abundance of data points. With Alli, we’re giving brands a single view of their data so together, we can consistently build campaigns on a very personalized, human level.”PMG’s Alli was built with consideration for the fact that to understand customer behavior, marketers must connect the millions of untethered data points across different platforms, and connect publisher data to internal CRM and business performance data in order to gain better insights and provide a clear path to action.Marketing Technology News: Profisee Adds Market Analyst Bill O’Kane to Leadership TeamAlli enables brands to granularly segment key data sets to answer and provide actionable recommendations to business-critical questions across specific audience cohorts, demographics and characteristics. This capability ensures they can create insights-driven, personalized and effective campaigns that better engage customers on an individual level. By identifying their customers’ tendencies and measuring behavior in real-time, brands can take swift action to optimize entire campaigns – answering questions such as “which advertising channels are performing better than others?” and “what is my best-performing creative content?”With Alli, brands gain a competitive advantage through the following key data activities: data aggregation, cleansing and normalization, automation, and activation. No matter how many internal and external data sources a brand has, Alli consolidates data to help better inform decision-making. And in doing so, Alli gives brands full ownership of their data, eliminates data silos and allows marketers to evaluate campaigns on a more granular level so they can increase audience reach, engagement and conversion. On average, PMG customers have connected over 30 different sources of data, including internal business data and external publishers’ performance information.The main components and integrated services as part of Alli include:Data Management — creates a common language for all of the brand’s data, with consistency, accuracy and security.Insights and Visualization — allows the brand to distill the right information and answer the hardest questions, providing new levels of understanding, quality and trust in decision-making.Actions and Automation — gives brands the power to unlock new ways of connecting with audiences at scale through speed to market, efficiency and peace of mind.In addition to these core services, Alli was built to also tackle unique, complex business challenges through custom-built solutions. By utilizing the underlying components of the platform, PMG’s Alli can be tailored to meet any brands’ needs with flexibility and scale.Alli has been several years in the making by combining PMG’s four core technology products into one integrated and cohesive platform. Alli unlocks access and visibility into brands’ own data, allowing PMG services to activate marketing campaigns at scale globally. Alli is already in action across 100% of PMG’s clients. When it comes to creating digital marketing campaigns with publishers like Google, over 50% of PMG’s media investment is being driven by first- and third-party audience data which has consistently driven better performance.Marketing Technology News: PX Launches Private Marketplaces to Support Direct Advertiser to Publisher Engagement“The consumer journey is more complex than ever before, and people expect more from your ads as a result,” said Vicky Homan, Global Product Lead, Google. “Tools that can combine your data across disparate sources hold the key to making ads relevant, immediate and useful for your customers in light of these heightened expectations.” PMG Launches Marketing Intelligence Platform — Meet Alli Business WireJune 21, 2019, 11:04 pmJune 21, 2019 crmData ManagementMarketing TechnologyNewspersonalizationPMG’s Alli Previous ArticleHaoqipei Secures US $60 Million in Series D Funding to Further Accelerate Growth of its Online B2B Auto Parts MarketplaceNext ArticleYext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major Improvementslast_img read more

Epazz Is Developing a Bitcoin Sharing and Blockchain Social Media App Called

first_imgEpazz, Inc., a leading provider of blockchain cryptocurrency mobile apps and cloud-based business software solutions, announced that the company is developing a Bitcoin sharing and blockchain social media app called Webbeeo. Webbeeo’s goal is to provide better privacy to users than the leading social media apps by using blockchain technology. The technology would allow users to have greater control of their data. Additionally, Webbeeo will use Epazz’s Bitcoin Wallet to allow users to share Bitcoin over the network. Webbeeo is currently in alpha testing with a beta release coming by the end of the summer.In its early version, Webbeeo shares many of the features of the leading social media apps. And when the company integrates the patent-pending blockchain storage technology into the platform later next month, it will boast greater privacy than other social media sites.Marketing Technology News: Cognitiv Launches First Deep Learning Incrementality Solution To Help Marketers Find New CustomersWebbeeo allows users to store data in and retrieve it from the blockchain, making it unnecessary for users to store data on their mobile devices. Only users have access to their data (and not third parties such as social media platforms), which is encrypted for increased privacy and protection. The company is using an open platform to speed up the launch of the beta site.Webbeeo’s Social Media Blockchain Decentralized Platform removes intermediaries, allowing users to have more control over their data and how they connect with others. Users control the platform as well as how their groups use the platform. The app will be available in the Apple App Store and on Apple Play.Marketing Technology News: Broadvoice Welcomes Kim McLachlan as Senior Vice President of Sales and MarketingEpazz CEO Shaun Passley, PhD, stated, “We wanted to take advantage of the climate to hopefully attract a user base before the climate shifts. We have been working on a social media platform with the goal of providing enhanced privacy to the public. This is something we know the public wants. We believe in getting the site to the public even as a beta release to attract users. Once our blockchain storage technology is integrated, only the user will have access to their data via crypto key.”Marketing Technology News: Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV cloud-based business softwarecryptocurrency mobile appsEpazzMarketing TechnologyNewssocial media appWebbeeo Previous ArticleLocal Media Consortium and Centro Deliver Media Automation for Digital PublishersNext ArticleRed Roof Chooses Medallia to Transform its Customer Experience and Drive Retention Epazz Is Developing a Bitcoin Sharing and Blockchain Social Media App Called Webbeeo to Provide Users Better Privacy Than Leading Social Media Apps PRNewswireJuly 1, 2019, 3:32 pmJuly 1, 2019 last_img read more

MobileIron Extends Microsoft Integration with Support for Microsoft Intune Device Compliance Service

first_imgJoint Microsoft and Mobileiron Customers Will Have More Mobile Security Options With Applications Such as Office 365 MobileIron, the industry’s first mobile-centric, zero trust security platform, announced they have extended their Microsoft Enterprise Mobility + Security (EMS) integration to support Microsoft Intune Device Compliance service for Microsoft 365 and other managed apps. This new solution allows MobileIron’s secure device management capabilities to leverage Microsoft Intune and Azure Active Directory Conditional Access to secure applications such as Office 365.“Enterprises can have peace of mind knowing that their devices have the security and protection they need when accessing Microsoft 365 applications in the cloud for a secure mobile work experience.”Customers already using Microsoft 365 or Microsoft Enterprise Mobility + Security will now be able to capitalize on MobileIron’s robust device management offering to complement Conditional Access by Microsoft. MobileIron will integrate with Microsoft Intune device compliance service to ensure only trusted and compliant devices have access to Microsoft 365 applications. Users must be licensed for Microsoft Intune and Azure Active Directory Premium, both included with Microsoft 365 E3 and Microsoft Enterprise Mobility + Security (EMS) E3 licensing bundles, in addition to appropriate MobileIron licenses.Marketing Technology News: Druva Gives Channel Partners the Keys to Cloud with Druva Compass“The workplace is evolving and becoming more mobile — as a result, enterprise employees often turn to their mobile devices to handle critical work matters, which has serious security risks,” said Brian Foster, SVP of product management at MobileIron. “Enterprises can have peace of mind knowing that their devices have the security and protection they need when accessing Microsoft 365 applications in the cloud for a secure mobile work experience.”This new integration expands upon MobileIron’s existing support for Microsoft Graph APIs for Intune, which currently allows joint customers to leverage Intune application protection policies for their Office 365 applications, while managing and securing the device with MobileIron. With these additional offerings, customers are able to marry Microsoft Enterprise Mobility + Security application protection and Conditional Access capabilities with MobileIron’s rich device management engine.Marketing Technology News: AT&T/DIRECTV Blacks Out Local TV Stations in 97 Markets Across the USA on July 4th After Rejecting Nexstar Offers to Extend Access for Consumers to Leading Local ContentMobileIron is committed to providing an exceptional customer experience working with over 228 partners and offering integrated threat defense capabilities for an improved mobile security solution. This latest integration with Microsoft further confirms MobileIron’s mission to provide customers with more choice when it comes to securing Unified Endpoint Management.Marketing Technology News: 8×8 Deepens Channel Commitment With New Elev8 Partner Program MobileIron Extends Microsoft Integration with Support for Microsoft Intune Device Compliance Service PRNewswireJuly 8, 2019, 7:26 pmJuly 9, 2019 Marketing Technology NewsMicrosoft 365Microsoft Enterprise Mobility + Securitymobile-centricMobileIronNews Previous ArticleA Look Back: Timing Is Everything for Memorial Day EmailsNext ArticleNordic XR-company Bublar Group Acquires Finnish Augmented Reality Pioneer Sayducklast_img read more