Brand South Africa gives master class on nation branding

first_imgCivic-minded people are needed to help build the country of their dreams. This is an important aspect to nation branding, which is not the work of the government alone, a group of students from South Africa and the US hears.Students from Rutgers University in the US and South Africa’s Unisa explore the display at the Nelson Mandela Foundation before the Brand South Africa master class on nation branding.Students were encouraged to become more civic-minded and involved by Sello Hatang, the chief executive of the Nelson Mandela Foundation, at an engagement hosted by Brand South Africa with communications and marketing students from Unisa and Rutgers University, in the US, on 17 March 2016.The gathering took place at the Nelson Mandela Centre of Memory. Speakers from the foundation and Brand South Africa encouraged the students to play their part in creating the world they wanted. They also gave a tutorial on the philosophy behind nation building.Hatang set the tone for speakers who followed him. “What am I doing to build the country of my dreams?” he challenged the students to ask of themselves.Brand South Africa chief executive Kingsley Makhubela explained the difference between nation and product branding, saying the fundamental difference between the two was intent. A product created a designed identity where nation branding was about highlighting the best of who we were.He talked about international tensions and how conflict continued to shape perceptions about the world we in which we lived. It was the trial nations faced every day: how to shape a positive view of the country despite challenges. “What do you communicate? The challenges? Or the potential and values of the nation?”It was not a government’s concern alone. Citizens, including a country’s young people, had a responsibility to live the best values of their country. Makhubela reminded the students that it was their world as well and that they needed to become civically involved. Tension reshaped the world, but it was the passion of young people that remade the world.Brand South Africa speakers did not shy away from topical issues of the day. Dr Petrus de Kock, the general manager of research, explained that in an environment where bad news often shaped perceptions, it was the responsibility of Brand South Africa to counter this through research, and then share that research as widely as possible.The Rutgers students, especially, were visiting South Africa at a time in its history when the stream of negative news could, but should not, hide the facts about the strength of South Africa’s economy and democracy.He listed statistics about budget clarity, strength of the banking and financial systems, press freedom and independence of the judiciary to highlight strengths that were often overlooked.In his master class presentation on nation branding, Tshepiso Malele explained the rationale behind the idea. Every nation was unique and the purpose of nation branding was to distil that uniqueness and communicate it to as wide an audience as possible. The benefit was an enhanced country reputation and greater business and tourism engagement. He affirmed De Kock’s assertion that nation branding was not meant to be propaganda but information based on research and statistics. Ultimately, he said, a positive nation brand should benefit the people and institutions of the country.last_img read more

Cricket South Africa ups transformation drive

first_img23 June 2014The board of directors of Cricket South Africa (CSA) on Friday announced further steps to drive its transformation initiatives, targeting black African players specifically.In the upcoming season, local franchises will have to field at least five players of colour, two of them black Africans, in all competitionsTeams playing in semi-professional competitions will be required to field at least six players of colour, three of whom must be black Africans.This means the target for players of colour that has been in place for the past 10 years will be increased by one in 2014/15.‘Quality playing opportunities’“CSA is determined to grow the pool of black African players by ensuring there is quality playing opportunities for such players in all forms of cricket,” CSA Chief Executive Officer Haroon Lorgat said in a statement.“Having studied the results from last season’s experience, we have decided to increase the minimum number of players of colour by one.“It is a fact that we have still not succeeded in unlocking the vast cricket talent among black African people and next season we will expect the affiliate and franchise Presidents, CEOs and their coaches to assume direct responsibility to do so.”Women’s cricketIn a boost for women’s cricket, CSA said it had also decided to more than double the number of national professional contracts awarded to members of the Momentum National Women’s squad.“Last season we had for the first time awarded contracts to six of our top women players and, together with the intensive training programmes at the High Performance Centre, this played a major role in the impressive results we achieved at the ICC World Twenty20, when we reached the semi-finals,” Lorgat said.“We will now increase the number of national contracts to 14, which will enable us to have a full-time professional squad of players. I would like to thank our women’ team sponsor, Momentum, for their vision and ongoing support which has made this possible.”Future sustainabilityThe Board also held a joint meeting with the Members’ Forum, with the key point of discussion being the future sustainability and growth of the game in South Africa. CSA management presented a new operating model to ensure sustainable advancement of the game in future.“The joint meeting accepted in principle that we cannot sit back and do nothing while the sustainability and growth of the game is under threat,” Chris Nenzani, the Chairman of the Board and President of CSA said.“This new model is intended to guide CSA, its affiliates, associates, franchises and stadia on how to optimally apply and allocate its resources to deliver on its strategies whilst sustaining itself in the process.“The operational model is a work in progress at the moment, but everybody is agreed that it is a matter of urgency,” he concluded.ProposalsSome of the proposals discussed included activity-based funding, centralising and/or consolidating of certain activities to take advantage of economies of scale and to grade stadia.As part of the exercise, the CSA Board also confirmed, in principle, a proposal to introduce a new knock-out style T20 competition while reducing the number of matches played (from 13 to 10) by the semi-professional teams.The competition will be contested by all the provincial affiliates and consideration will also be given to inviting teams from several African countries.“It is critical for us to re-engineer ourselves to ensure future sustainability and growth and in this process we will search for a new sponsorship to launch this competition in the coming season,” Lorgat said.SAinfo reporterlast_img read more

Ohio Ag Weather and Forecast, July 9, 2019

first_imgShare Facebook Twitter Google + LinkedIn Pinterest No significant changes to our weather outlook this morning for the state. We are allowing for a few more instances of scattered showers, and we are taking out any concern about a tropical influence next week, but otherwise, our talking points are very similar to yesterday.Another dry, sunny day today expected statewide. Temps will be similar to yesterday, but perhaps a couple degrees warmer. Humidity levels should stay lower today. Sun is back for tomorrow too. We cant rule out a few scattered showers in far northeast Ohio, but otherwise the state turns out at least partly sunny, and in west/southwest parts of the state, we should be mostly sunny.  Showers arrive overnight tomorrow night and bring rain totals of .1”-.6”  for Thursday with coverage at 90% of Ohio.Friday turns out partly to mostly sunny and we stay sunny into the weekend, through at east Saturday. On Sunday, most of the state continues to be see at least a mix of clouds and sun, but we are seeing a few scattered showers trying to nose in over central parts of Ohio, mostly south of US 30, but but not drifting too far south of I-70.   These showers are not expected to spread much, and will hang around through most of the day in the same general areas. They will also have only minimal moisture…no more than a few hundredths to .2″, but still, it is keeping us from waving the “all clear” flag for the finish to the weekend.Monday increase statewide, and that will lead to some scattered showers for Monday evening and overnight, with rain totals up to .25” but only 40% coverage. The best chances will be in northern and northeastern parts of the state. Then we turn sunny and dry again for Tuesday and Wednesday and Thursday to finish our 10 day forecast window. The map at right is an updated look at 10 day rain totals through next Thursday.Showers and thunderstorms will be around for Friday the 19th as a frontal boundary sags across Ohio from north to south. Combined rain totals from that event will be from .25” to .75” with coverage at 90%. However, that is really our only well-organized batch of rain for the entire 11-16 day period. We are sunny and dry for Saturday the 20th through Wednesday the 24th.Temps over the next 10 days remain near normal with a skew toward slightly above normal this weekend and next week. As we mentioned yesterday, as humidity builds, we have to leave the door open to temps feeling much warmer than normal, but we think overall, this is pretty close to what one would expect for mid-July. We still see no reason that this should not be anything but beneficial to most of the crops across the state but will not be surprised to hear some thoughts about “needing a rain” in areas that miss out on action in the coming 10 days.last_img read more

Actual Documentary Tips You Can Learn from Popular Mockumentaries

first_imgIt has been said that the best way to learn an art form is through imitation. But, the true way to master an art form is to mock it.Documentary filmmaking is no easy task. It takes years of work honing your chops and practicing the skills needed to produce, shoot, and edit meaningful stories, that engage and excite documentary audiences.And while the documentary industry might be growing in terms of micro-ized content, it still takes filmmakers with a keen understanding of what makes documentaries tick. From finding interesting subjects, to crafting concise narratives, to shooting intense, personal moments, all the elements that make a good documentary can also be found in the genre’s sardonic cousin — the mockumentary.So, using some of the most popular mockumentaries from the past, let’s take a look at some of the intrinsic lessons you can learn and apply to your documentary endeavors.The Characters Make the StoryImage from Best in Show (via Warner Bros.).Just like a mockumentary, your documentary project(s) will only be as good as your subject(s). Yes, sometimes your subject is a concept, cause, or event, but it’s the characters therein that make the story. Best in Show, for example, on the surface is about the Mayflower Kennel Club Dog Show in Philadelphia. But, it’s really about dog owner characters who are the main subjects.Similarly, a documentary like American Movie is about the making of an independent horror film, but really it’s about the main lead Mark Borchardt and an eccentric cast of characters, in small town Wisconsin. The trick for both is to create, find, and bring your unique characters to life on the screen.But Conflict Drives the NarrativeImage from This is Spinal Tap (via Embassy Pictures).Because they are fiction and often scripted, mockumentaries will always have the advantage over documentaries in terms of developing intriguing conflict and strong narrative arcs. Not that real life isn’t ripe with conflict, but mockumentaries get the luxury of manufacturing the drama.Take This is Spinal Tap, for example, directed by Rob Reiner and written by its ensemble cast. The mockumentary film lampoons heavy metal culture and the classic rock-style documentaries that seem to exist for every band ever. And while it’s about the music, the inevitable conflicts that arise between band members over their rise and fall are what drives the narrative.Prioritize Intimate ScenesImage from What We Do in the Shadows (via Paramount Pictures).Documentary filmmaking can often be an art of finding a delicate balance between personal privacy and capturing true intimacy. Mockumentaries don’t actually have to deal with filmmakers being too intrusive of making its subjects uncomfortable because it’s dealing with professional actors and fiction.What We Do in the Shadows makes great use of this verite-esque style of filmmaking. It employs a number of techniques to suggest that the documentary crew is sneaking around and finding creative ways to capture intimate moments by shooting through windows, relying on audio recordings, or filming from extremely far away.Documentary filmmakers deal with much more difficult practical and ethical concerns, though. You should never exploit your subjects or document them without their consent. And, even if they do allow it, get their wishes in writing in case they change their mind.Unless you’re doing expose-style work, only capture intimate moments with previous consent. However, if the subjects agree, keeping space and finding the similar methods to capture private scenes, without obstructing them or distracting them, can become some of your most powerful documentary moments. Balance Dialogue and Reaction ShotsImage from Borat (via 20th Century Fox).For practical purposes, documentary filmmaking comes in all shapes and sizes. Some docs shoot single camera and make sporadic use of lighting or external equipment. While others use multiple cameras and feature high production quality interviews and motion graphics.One mockumentary that truly captures the more DIY documentary style would be Borat — or at least based on the segments featuring him on Sasha Baron Cohen’s Da Ali G Show. For an HBO produced program, the show works hard to hide its production values with camcorder quality footage and small crews.However, if you watch it, Borat is a masterclass in balancing character interactions and reaction shots. Most of the show’s humor comes from the authentic reactions from the non-actors being interviewed. Similarly, for Cohen’s Ali G and Bruno characters, the crew puts as much of the focus — if not more — on capturing reactions and responses to the main subjects’ dialogue and actions.Follow the FunnyImage from Popstar: Never Stop Never Stopping (via Universal Pictures).It’s odd to think that the mockumentary genre has predominantly been used to create comedy. Conversely, documentaries are often thought to be a more serious (or somber) art form that shines a mirror upon society with the hopes of eliciting change. However, as the medium has developed and grown, humor has found its way alongside it. Documentaries themselves have found more ways to entertain.The Lonely Island’s Popstar: Never Stop Never Stopping is one of the latest in a line of parody mockumentaries that satires recent pop culture phenomenons, placing them in a comical light. You could even say it’s still meant to explore, or poke fun at, things that society actually takes seriously.Documentaries are no different. For the ones looking to provide information in order to help bring about change, part of the appeal to audiences can be expressed through the same funny principles.Cover image from Mascots (via Netflix).For more documentary filmmaking tips, tricks and advice, check out some of these articles below.The 6 Types of Documentary FilmsHow “American Vandal” Shows Us the Future of Documentary FilmThe 5 Best Places to Pitch Your Documentary Film ProjectsThe Disaster Artist: Editing A Film About Making a FilmMake Your Documentaries Matter with Awe-Inspiring Materiallast_img read more

Enforcing a ban will not end the menace of stubble burning, say researchers

first_imgOnly educating farmers about the monetary costs of burning stubble can address the environmental crisis triggered every year in Punjab, says a team of Swiss and Indian researchers who interviewed 600 farmers over two years. Burning stubble, the rice chaff left over after harvesting, is linked to winter air-pollution in the State as well as down-wind DelhiAccording to the team, the government’s efforts — earmarking funds for specialised farming equipment (for straw management) or enforcing the state-led ban on the practice — are unlikely to solve the problem.Farmer cooperative groups — a key link between government and farmers — ought to be playing a more active role in educating farmers, say key authors associated with the study. Watch | Farmers continue to burn stubble despite ban Cheap solution“The main message is that farmers are not to blame (for the pollution crisis),” says Max Friedrich, a post-doctoral researcher at the Swiss Federal Institute of Aquatic Science and Technology (Eawag). “There are deeper causes beyond economic incentives or awareness about the health consequences of burning at play.”On average, about 20 million tonnes of straw are generated in Punjab, and they barely have two to three weeks to dispose them of and prepare the fields for the next crop. Hence the popularity of deploying stubble-burning as a quick and cheap solution.For about a decade now, the Delhi and the Centre have held this practice responsible for the abysmal air quality in the capital in winter.In 2013, the National Green Tribunal issued a directive to Punjab, Haryana and Uttar Pradesh asking them to ban such stubble burning. The environment ministers of these States as well as top officials at the Centre declared a “zero tolerance” policy on the burning of stubble, which has been estimated to contribute anywhere from 7% to 78% of the particulate matter-emission load in Delhi during winter.The Centre has spent about ₹600 crore in subsidising farm equipment via village cooperatives to enable farmers to access them and avoid stubble burning. In 2018, Punjab had disbursed about 8,000 farm implements to individual farmers and set up 4,795 custom hiring centres, from where such machinery could be leased. The cost of hiring these machines was about ₹5,000 an acre, as The Hindu has previously reported.Mixed resultsHowever, the success of these efforts has been mixed, even though stubble-fires in 2018 were fewer than in 2017 and 2016, according to satellite maps by independent researchers.In their interviews, the researchers found that farmers who had bigger landholdings were more likely to burn straw; those who used combine harvesters (for cutting the straw) as opposed to manual labourers were more likely to engage in burning; and those who burnt or didn’t burn were equally aware of the steps and procedures required to abstain from burning, said Dr. Friedrich. On average, the input costs of farmers who burned straw were about ₹40,000 per acre and those who didn’t about ₹25,000 per acre but the incomes of those who burned and those who didn’t were closer — about ₹60,000 and ₹50,000 respectively.“There needs to be greater participation by village cooperatives in being able to impose social norms that would dissuade burners,” said Banalata Sen, an independent public health professional, associated with the study, coordinated by Ranas Mosler (affiliated to Eawag), the Centre for Sustainable Agriculture (CSA), Hyderabad and Kethi Virasat Mission (KVM), Jaitu, India.center_img Farmers continue to burn stubble despite banVolume 90%Press shift question mark to access a list of keyboard shortcutsKeyboard ShortcutsPlay/PauseSPACEIncrease Volume↑Decrease Volume↓Seek Forward→Seek Backward←Captions On/OffcFullscreen/Exit FullscreenfMute/UnmutemSeek %0-9Live00:0001:1501:15  last_img read more

Sathya Sai Baba’s devotee Isaac Tigrett claims to be his ‘living will’

first_imgOne of late Sathya Sai Baba’s most famous devotees – Isaac Tigrett, the founder of  Hard Rock Cafe and House of Blues – on Wednesday claimed that he was the “living will” of the departed spiritual guru. Claiming that he was “a living will of Bhagwan”, Tigrett said that Sai Baba had given him instructions on how he wanted the ashram to run. Reports suggested that Tigrett has also promised to reveal the secret told to him by Sai Baba in six weeks. He was also willing to share it with Sri Sathya Sai Central Trust. Tigrett lives in Sai Baba’s ashram Prasanthi Nilayam. The US-born businessman shared a close relationship with Sai Baba. He had donated money for the construction of a high-end hospital in Puttaparthi. The members of Sri Sathya Sai Central Trust however dismissed Tigrett’s claim saying that there were no secrets kept by Sai Baba. For more news on India, click here.For more news on Business, click here.For more news on Movies, click here.For more news on Sports, click here.last_img read more