nternet operators to teach you three to create user thinking

[Abstract] the so-called "know thyself, know yourself, do pay attention to grasp the operation of users, understand the user thinking, implement operation to a specific user is king. Even if it covers the basic necessities of life for the general public, we should pay attention to the classification of people, not to mention the rest. Really understand the user can do the operation, but really understand the operation of the user, and how many,

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called "the enemy, know yourself, do pay attention to grasp the operation of users, understand the user thinking, implement operation to a specific user is king. Even if it covers the basic necessities of life for the general public, we should pay attention to the classification of people, not to mention the rest.

really understand the user in order to do the operation, but really understand the operation of the user, and how many do not laugh, do not refuse, perhaps you are. The author of the cloud is doing so, we feel at random.

one, build user portrait

user portrait, that is, user information tagging, is the analysis of consumer social attributes, habits, consumer behavior and other major data, the perfect abstraction of a user’s business panorama. It can help companies find more extensive feedback information, such as accurate user groups and user needs. (simply speaking, it’s tagging the user)

 

in operation, the construction of user portrait for target user access has great directional, can focus on some vertical communities, forums, communities, can achieve twice the result with half the effort.

two, build scenarios to improve conversion

this should be well understood, is to portray a product using scenarios, so that users can be interested in this, and then be able to produce the desire to use.

first in operation, is to provide products and services on the web site, but also have different levels of user settings, scene boot.

A, users provide clear presentation for users, user data, and product transaction data; let the user during the browsing, and can have a good product with doubts, so as to enhance the user conversion rate or the turnover rate of products and services.

, B, expected users: provide consumer scene guidance for successful users or third party evaluations;

, C, consumer users: to provide a clear and reliable Call On Action for consumer customers, the registration, payment process and website interaction as far as possible simplified.

 

three, user data analysis, and gradually iterate product functions and modules to provide differentiated services.

learns to analyze user data, that is, click through rate and length of stay

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