Towel brother accused NetEase of strict infringement G20 for the same paragraph or unfair competiti

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ODM, literally translated as "original design manufacturer", refers to a manufacturer to design a product, and in some cases may be some other enterprises fancy, to production requirements with the latter brand name, or a slightly modified design to produce a. Manufacturers who undertake design and manufacturing operations are called ODM manufacturers, and the products they produce are ODM products.

but in fact, the ODM model still has some problems at home. According to an industry close to the manufacturer, there is a shortage of manufacturers with real design capabilities in the country. Can make design plan to brand OEM ODM vendors is very little. Basically, the brand side will design solutions to manufacturers, manufacturers only OEM production.

‘s main selling point:

, while NetEase’s strict selection will be repeatedly involved in the "cottage" problem vortex, the problem comes down to the strict selection of NetEase ODM model.

the evening of May 23rd, a self proclaimed "towel brother" 80 entrepreneurs, the life of towel founder Zhu Zhijun, published an article entitled "to Ding Lei: please give entrepreneurs a way out" the article, the article accused NetEase strictly selected by sales of "Awati cotton towel" violates the rights of life towel.

Wangzhuan, have to have their own things to have to sell, sales channels, to the overall planning and methods; to find a selling point, to learn, to learn sales; then, to find products, build websites, do promotion, SEO optimization, write text, use mass software, pay a network advertising, have become friends and engage in Wangzhuan busy awfully. Any link, any work should be done in place, professional, there is a not simple process, too many methods, too many skills, too many experiences need to master.

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this is also the NetEase’s strict ODM model, a line from the very controversial reasons. Since a big micro-blog V criticized the NetEase for its strict selection of infringement, the criticism of the NetEase has come in again, the core of the debate

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Zhu Zhijun in the text that, in addition to packaging, the style of this towel and description and most life brand is very similar, there are "cottage" the most suspected of life. For the goods with "in the description of G20 for the same label, Zhu Zhijun said, the life G20 only designated brand in 2016, so the NetEase strictly choose play such labels to do publicity for the product belongs to tort. But the NetEase selected that "the production by the Vosges in 2016 became the G20 Summit for towel towel, the relevant page on the website of NetEase selected" G20 for the same paragraph ‘statement in line with the facts, not for other brands cause infringement."

in the "towel brother" before the event, the NetEase selected in the sale of the same products, many manufacturers, MUJI play concept of Coach manufacturers, CK manufacturers and other major brand manufacturers, which questioned the practice is a "copycat" behavior, now this problem is mentioned again in Zhu Zhi.

in this regard, Zhao occupation lawyer told the media, even if NetEase strict election and the most life G20 special towel is the same supplier, but can not prove that the same paragraph". The same manufacturers do not necessarily have the same batch, the production model, specifications, inspection standards may not be the same. Even though the appearance is similar and the material is the same, the use of "G20 for the same paragraph" also involves unfair competition and false propaganda.

creative positioning: selling 1500GB mobile hard disk, +1200 multi GB video training lecture flagship + other resources.

According to the official explanation given by the NetEase

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