The concept of
2) the user strategy is how the user search behavior to fasten, how can the search from the more recent
5) media strategy is how to build search ecosystem through UGC, the audience has always been in control of their own dish;
4) pacing strategy is how to optimize our force rules, whether the severity of rhythm and frequency before and after
1. project must talk about the strategy of
key is to do the integration of different media and > Search
in the past many road are mentioned. The courseware proposal writing skills, here is not to do more. But for the above 5 strategies how to write and say I want you to share with you.
talk to you today about how the Shanghai dragon /SEM proposal to the project strategy about the very professional, the most important thing is the marketing strategy is the universal Oh, any one industry or project can be used, don’t thank me, my attention on the line.
3) content strategy means the content of how to write, what is the direction, on what basis to prove these contents effectively;
you know the teacher is facing the general explosion brand customers, their needs are completely, must see the sponsors overall marketing ideas and practices are logical and service of the scene. Not all of us have been shouting the Shanghai dragon is the chain + content, SEM + Creative bid. If you just could not go to the customer about, because not enough professional. So the whole project strategy is the direction to go, how to maximize resources used in the implementation of.
1) media strategy to bring out what is your search engine to help customers to do, why to do, how to do;
media strategy is the integration and partition, you are going to touch to help customers make full flow coverage or accurate flow is the key words. Generally speaking, we say that the search engine SEM is acquiring new customers, Shanghai Longfeng do is the core word conversion in different search engines are such a truth. Shanghai is still the love in the domestic media audience, so the main is to take the amount of DaTouZhen, so SEM is certain to vote for the Shanghai dragon is high conversion words and mobile terminal industry in PC terminal; then need to tell the customers if put 360 words is what meaning, for example to make up the amount of because the 360 are very basic domestic browser users, to guide the search flow is there, and relatively high-end users 360 points.
3. how to use these strategies to plan
2. search marketing strategy which
there is a saying everything is not the same, in fact as long as the original ideal of truth and understand that any argument is general is how to represent them. Therefore, there are 5 nodes need to understand the search marketing: