increasing problem gambling resources in communities; developing an early identification and intervention program for at-risk players; research and real-world testing to determine the best model for providing problem gamblers in Nova Scotia (a comprehensive treatment demonstration research project); developing a community-based prevention program; targeting education programs to youth and seniors; and launching a public awareness program. Calls requesting professional help with problem gambling haveincreased 60 per cent in March when compared with March lastyear, thanks to the Office of Health Promotion’s recent radio andcable TV ads promoting the government’s problem gambling helpline. There were 514 calls in March 2005 compared to 321 calls inMarch 2004. Health Promotion Minister Rodney MacDonald said today, April 7,that this number clearly supports government’s decision to investan additional $3 million for more treatment resources. Thatdecision was announced Wednesday, April 6 as part of theprovince’s first Gaming Strategy. “Nova Scotia has the lowest prevalence of problem gambling in thecountry,” said Mr. MacDonald. “We are working to keep Nova Scotiain that spot through more prevention work and as we try to reducethe number of existing problem gamblers through enhancedtreatment programs.” He said the increase in calls shows that gambling addicts andtheir families need more information about the help that isavailable. “I’m very pleased to see people are taking advantage of ourservices,” he said. “We’re looking forward to having even moreresources.” The incidence of problem gambling in Nova Scotia has remainedstable over the past 10 years. The most frequently mentioned reasons for calling the Help Linewere to receive: resource information, counselling for a personalgambling problem, and counselling for someone else’s gamblingproblem. Among the enhanced treatment and prevention programs announcedWednesday were measures aimed at: The Problem Gambling Help Line number is 1-888-347-8888.